Green Machine Brand Development

Emily acted as creative director on the development of the Green Machine brand. Manufacturer DAYE had a name and a desire to produce a powerful battery line of outdoor power equipment. Along with Robert Holland, Emily began a deep dive into the marketplace to see what identity gaps were missing in the competition. Two brand directions were presented, the selected identity which we coined ‘the disruptor’ was selected and the rest is history. The products were designed by Travis Linter to reflect hardcore military tools. The messaging and tone of the brand are shocking, bold, and outspokenly intense. Green Machine challenges both low voltage power tools and traditional gas equipment.

• My Role: Creative Director, Director, Producer, Graphic Designer

• Agency: SPLASH Creatives

• Production Company: SPLASH Productions

• Client: DAYE

• Brand: Green Machine

• Photographer: Robert Holland

• Videographer: Artur Cary

• Industrial Designer: Travis Linter