TruGreen Library Shoot
Emily acted as executive producer on TruGreen’s outdoor lifestyle library shoot. She handled pre-production, shoot days, and post-production activity. Her creative background lent itself to a seamless experience for the Brownstein Group’s art department in pre-production and during COVID-19 where on-location creative was kept lean.
My Role: Executive Producer
Agency: Brownstein Group
Production Company: SPLASH Productions
Photographer: Robert Holland
Videographer: Artur Cary
Laminated inspiration sheets pulled together for videographer and photographer. Run by Brownstein art department to keep the whole team on the same page.
36 page document with contacts, shotlist, schedules, location information, prop and wardrobe inventory, talent information, COVID-19 safety protocols, travel itinerary, inspiration, and the original Brownstein creative brief.
Plan props for each scene. Run all options by Brownstein agency art department. Order to ship to prop stylist in Richmond, Virginia.
Sample Videos
Over the three days 28 hours of footage were captured. Emily cut the footage down to 3 dailies and applied a quick color edit across all select footage. The 3 days were turned over to Brownstein to develop commercial spots and marketing pieces. The below are sample clips from Emily showing the variety of work captured on day 01.
Day 01 Family Fun Clip
Day 01 TruGreen Specialist Clip
Behind the scenes
23,000 Images
28 Hours of Footage
3 Days
15 Crew Members
20 Talent
230 Props
92 Shots on the Client Shotlist
53 Scenes
5 Locations
Shot in Richmond and Virginia Beach
It was an honor to be a part of TruGreen’s library shoot. The Brownstein Group was fantastic to work with and the TruGreen team was truly easy going and trusting. Hired through SPLASH productions.
Photos by Robert Holland, Video by Artur Cary